Celebrating Another Year of First Friday Club: A Tradition That Stands the Test of Time
2024 marked another fantastic year of informative Editors’ Briefings, and in 2025, First Friday Club is now older than some of Cadence’s employees! It’s a milestone worth celebrating—one that reflects nearly three decades of connecting industry leaders with the media in an efficient, impactful way.
The Legacy of First Friday Club
The origins of First Friday Club date back to 1996, when a group of forward-thinking journalists streamlined the briefing process. Instead of spending days traveling across the country for scattered press events, they came together in one location—saving time, reducing travel, and creating a more efficient way to exchange ideas. Cadence has proudly continued that tradition, hosting more briefings than ever before in some of London’s most inspiring venues.
The Power of Face-to-Face Briefings
Even as technology has updated the way we that the editors’ briefings operate and deliver information —, the importance of in-person meetings has never diminished. Industrial media stands apart from mainstream outlets, where AI-generated articles and clickbait headlines can flood the news cycle. Instead, industrial editors curate and create bespoke content, ensuring every piece is meticulously researched, accurate, and relevant to their niche audiences.
And when it comes to reaching this highly skilled, expert audience, there’s no better way than face-to-face interaction.
Cutting Through the Noise
First Friday Club has helped hundreds of presenters cut through the noise, connecting their latest products, services, and innovations to the topics that truly matter in industrial and technical media. Industrial publications stand as a trusted source of information in the sector, even as the landscape of broader media continues to shift. Traditional print and online titles are essential reading for all members of industry, tackling issues important to business owners and operators alike. By bringing together leading companies, policymakers, and industry associations, we create a platform for valuable discussions that serve the trade media and the industrial supply chain.
Looking Ahead: Bigger and Better in 2025
With every new First Friday Club birthday, we take the opportunity to thank the industrial media professionals who make this possible. Without their expertise, the industry wouldn’t function as it does today.
Neil Fullbrook, director at Cadence said: “As we approach our 30th anniversary, we are committed to delivering more briefings than ever, blending cutting-edge product showcases with high-value insights from policymakers and industry associations.”
Here’s to another year of making connections, sharing knowledge, and celebrating the role of industrial media in shaping the future. Whether you are eager to share your story or just starting your career in trade journalism, get in touch for more information about upcoming events. March 7th and May 2nd are already fully booked with limited space available for April 4th.
