Editorial concept, production and publishing
The whole marketing mix is an exciting symbiosis between the different skills within it.
A good ad will sell. It will sell better when customers are driven to it by credible editorial. And credible editorial coverage is more likely when the PR programme is successful. You can control your advertising and you can control your PR; imagine how powerful your message will be when you can control the editorial part of the equation too.
A company newsletter can be so much more than a staff circular that’s photocopied, stapled, and left near the coffee machine. We’ve just developed one with a client that has not only had an enthusiastic response from his employees, who want to be involved in the next one, but has revitalised old business relationships and – yes – actually brought him some substantial new business.
An external publication published by your organisation can have huge scope, and position you as a firm that serves its community – whether it’s the local neighbourhood or an international professional community – with integrity and expertise. At Cadence we have extensive experience in conceiving, developing, writing, commissioning, editing and producing publications like this.
Contact us now to discuss your editorial and publications.
Julie-Anne Ryan - editorial director
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